MyEco Group Lands 180+ Store Retail Deals and Council Win in Q1 FY27
Key Takeaways
- MyEco was awarded preferred supplier status by Mildura Rural City Council in September 2026 for compostable kitchen caddy liners, carrying forecast first-year revenue of approximately $162k (ex. GST) with delivery expected December 2026 or January 2027.
- Three new retail ranging wins were confirmed — Foodland (90+ stores in SA), Ritchies IGA (80+ stores), and Cornetts IGA (16 stores in Queensland) — each representing MyEco's first appearance at the respective retailer.
- MyEco secured FSC® Chain of Custody certification (licence code FSC C231997) for a new 100% bamboo toilet tissue and paper towel range, with commercial launch targeted via online channels in H2 FY27.
- The operational update arrives less than three weeks after MyEco's formal Growth Strategy release on 16 September 2026, signalling early execution momentum rather than forward-looking intent alone.
- The council channel builds on the earlier $6.8M Penrith Council FOGO contract, with Mildura positioned as part of a broader recurring local government supply strategy.
Progress across all three growth engines
MyEco Group (ASX: MCO) released an operational update on 2 October 2026, reporting meaningful progress across each of its three strategic growth engines. The update covers activity from Q1 FY27 and arrives just weeks after the company formally released its Growth Strategy on 16 September 2026, making this an early signal of execution rather than intention.
When big ASX news breaks, our subscribers know first
Q1 FY27 milestones at a glance
| Growth Engine | Key Development | Detail | Status |
|---|---|---|---|
| Council supply | Mildura Rural City Council preferred supplier | Forecast first-year revenue ~$162k (ex. GST); delivery expected Dec 2026–Jan 2027 | Awarded September 2026 |
| Retail distribution | Foodland, Ritchies IGA, Cornetts IGA | Ranging secured across three independent grocery networks | Active from September 2026 |
| Product range | FSC®-certified bamboo toilet tissue and paper towel | Commercial launch targeted via online channels in H2 FY27 | Go-to-market being finalised |
Breaking down the three engines
Engine 1 — Council supply channel
MyEco was awarded preferred supplier status by Mildura Rural City Council in September 2026 for the supply of certified compostable kitchen caddy liners. The contract carries forecast first-year revenue of approximately $162k (excluding GST), with delivery expected during December 2026 or January 2027.
This is not positioned as a standalone win. The council channel is one of MyEco’s three deliberate growth pillars, and Mildura is part of a broader strategy to build recurring supply relationships with local government.
The Mildura win follows a larger council milestone earlier in 2026: the Penrith Council FOGO contract, valued at $6.8M, positioned MyEco as a supplier at the centre of Australia’s expanding food organics and garden organics rollout.
Engine 2 — National retail distribution
Three retail wins were confirmed in this update, each representing MyEco’s first appearance at the respective retailer or placement category:
- Foodland: Two compostable bin liner products featured in a promotional catalogue campaign commencing 30 September 2026, distributed across more than 90 Foodland stores in South Australia. This is MyEco’s first ranging at Foodland.
- Ritchies IGA: Three compostable bin liner products and two pet care lines placed in the permanent shelf layout of more than 80 Ritchies IGA stores from September 2026. This marks the first time MyEco products have appeared in Ritchies’ permanent shelf placement plan.
- Cornetts IGA: Four compostable bin liner products ranged across 16 IGA stores in Queensland, expected later this quarter. This is MyEco’s first ranging at Cornetts IGA.
The “first ranging” language is sourced directly from the announcement and refers specifically to MyEco’s appearance at each retailer, not broader industry firsts.
Engine 3 — Product range expansion
MyEco announced a new premium 100% bamboo toilet tissue and paper towel range, carrying FSC® (Forest Stewardship Council®) certification. MyEco’s FSC licence code is FSC C231997.
The FSC® certification is described in the announcement as a strategically important milestone supporting expansion into responsibly sourced paper products. The commercial launch is targeted through MyEco Group’s online distribution channels in H2 FY27, with go-to-market plans still being finalised.
What is FSC certification and why does it matter?
The Forest Stewardship Council (FSC) is one of the world’s leading certification systems for responsible forest management and forest-based supply chains. It works to address deforestation by setting standards for how forests are managed and how forest-based products are sourced and traced through supply chains.
Achieving FSC Chain of Custody certification establishes audited sourcing and traceability systems, enabling MyEco to commercialise FSC-certified paper-based products and expand into new Eco-Home categories. For investors, certification establishes the traceability systems needed to support MyEco’s expansion into new Eco-Home categories.
CEO’s take on the strategy in motion
Marie de Perthuis, CEO
“The progress we are reporting demonstrates rapid execution of our strategy across all three strategic growth engines… Importantly, these initiatives are not isolated achievements. Together they demonstrate execution against the strategic framework we have outlined to shareholders and provide increasing confidence in our pathway to sustainable revenue growth and business scale.”
The update lands less than three weeks after the formal Growth Strategy release, indicating management is moving at pace. The “not isolated achievements” framing is the key message for shareholders: the three engines are designed to build on each other, not operate independently.
The next major ASX story will hit our subscribers first
What’s next for MyEco Group
The near-term pipeline visible from this announcement includes:
- Cornetts IGA product delivery — expected later in Q2 FY27 (October–December 2026 quarter)
- Mildura Rural City Council delivery — December 2026 or January 2027
- Bamboo paper product commercial launch — targeted for H2 FY27 via online distribution channels
- Continued council and retail channel expansion — implied by the three-engine strategic framework
Investors should watch for further retail ranging and council contract announcements as MyEco’s three-engine strategy moves from framework to execution.
Don’t Miss the Next ASX Small-Cap Moving on Execution
Get FREE breaking ASX news delivered to your inbox within minutes of release, complete with in-depth analysis already done for you. Join 30,000+ subscribers staying ahead of market-moving announcements across mining, energy, and emerging sectors. Click the “Free Alerts” button at Discovery Alert to start receiving alerts the moment news breaks.